Prada has a new perfume named Infusion D’Iris. With so many fragrances on the market, each different brand needs to have a unique and appealing marketing strategy to make their product stand out among the others. Infusion D’Iris is very European with its fragrance line, and communicates their Italian brand with the scents’ name in French.  This scent has Mandarine D’Italie, Neroli De Tunisie, Bois De Cedre, Benjoin Du Laos, Encens De Somalie as part of its collection.